Real estate. Directed as cinema.

We engineer reality.

4K films, photoreal visualization and websites for real estate launches. We bring unbuilt architecture—and the life around it—into view.

01 / Selected films

Direction you can see.
And feel.

Architecture, education, dining and sport. Four projects, four stories directed by GMX.

Explore all films

02 / Why GMX

What makes a film
a GMX film.

I

Architecture, understood

Plans, perspectives and references guide volume, materials and light. Understanding the project comes before creating the image.

See the ELO process
II

Life within the frame

People, gestures and everyday moments give spaces context. Architecture becomes part of a story.

See life within the frame
III

Consistent creative direction

From film to website and campaign, we carry the same visual language through every deliverable.

Explore the websites

03 / GMX Engine

Architecture, light and movement.

Skip to projects

From an image
to an experience.

From the base image to the film. Explore the change in light, atmosphere and movement through material from the ELO portfolio.

01 / 03

The starting image

The ELO portfolio image establishes the architecture and its relationship with the city. Compare it with the film image.

Image comparison from the ELO portfolio. The silent excerpt preserves the source shot’s timing; open the full film for sound.

04 / Selected projects

Places worth
a closer look.

Carmel, Poti and Miami. See how architecture, landscape and ways of living shape the direction of each film.

Pool integrated into Carmel’s tropical landscape
01 / 03

CARMEL · CONDOMINIUM SPA RESORT

Water meets
architecture.

Manaus · Film · Visual direction · Digital experience
View full case study

The GMX contributionFrom the masterplan and reference archive supplied by the client to scenes shaped around water, leisure and human presence. AI-assisted curation and finishing, color, rhythm, score and sound design — with scope and credits explained in the case.

Aerial view of Poti Resort
02 / 03

POTI RESORT · COMPLETE MASTERPLAN

Scale meets
atmosphere.

Resort · Aerials · 3D modeling · Launch film
Miami living space opening onto the city and water
03 / 03

MIAMI · INTERNATIONAL FILM

Glass meets
the horizon.

Film · Lifestyle · Visualization

05 / What we create

The right format.
The same creative vision.

Films reveal the development. Visualization opens up its spaces. Websites and campaigns bring the story to the audience.

FILM / 014K UHD · 9:16 OR 16:9

4K Film

Architecture, context and story.

Script and direction introduce façades, amenities and surroundings. Editing, color and licensed music shape the film, prepared for the channels agreed in the project scope.

  • Art direction
  • Aerials and live capture
  • Color and music
FILM / 02GMX ENGINE · ULTRA SHARP

4K Film
Ultra Sharp

More life within the architecture.

Our 4K Film, developed further with human presence, lived-in interiors and photoreal surroundings. Narrative sound design and frame-by-frame finishing add depth to the experience.

  • Frame-by-frame finishing
  • Human presence
  • Extended post-production

Both lines are delivered in 4K. Ultra Sharp adds more detailed scene direction and post-production. Format, runtime and deliverables are defined within each project’s scope. Images above: conceptual GMX studies created with AI.

03

3D Visualization

Images and spaces that make a project clear: massing, materials, lighting, renders, 360° tours and virtual reality.

04

Digital Experiences

Websites and presentations that connect architecture, information and film in an experience shaped for each launch.

05

Brand & Campaign

Positioning, identity and campaign assets that carry the launch’s visual direction into every communication.

06 / Digital experiences

The next scene
is interactive.

Launch and corporate websites that bring films, imagery and content together. Navigation and motion give each project room to unfold.

07 / Film portfolio

More films.
New perspectives.

Launches, interiors, landscapes and construction progress. Explore vertical films and more from the GMX portfolio.

VERTICAL / 9:16

Vertical stories.
The same cinematic direction.

Films conceived for the mobile frame without sacrificing scale, atmosphere or visual precision.

PRIIME URBAN2 CHAPTERS · 9:16
ARCHIVE / SELECTED

Other worlds
in motion.

A complementary selection spanning visualization, architecture, lifestyle and construction progress.

08 / Working together

What your project needs.
What GMX delivers.

01

Source

Plans, renderings, site and technical information.

02

Real-world references

References used to align scale, light and materials.

03

Visual direction

We define the visual language and the role of each deliverable.

04

Delivery

Film, digital experience and campaign assets are prepared to the agreed scope.

SELECTED CLIENTS

Trust, built
project after project.

A selection of clients who have entrusted their projects to GMX.

  • Fidelity
  • ELO Engenharia
  • Betacon, Mafrense e NPJ Construções
  • Rocha Riva Center Park
  • MC Incorporações
  • WE7 Incorporadora
  • BR Incorporadora

BRAZIL & WORLDWIDE · REMOTE COLLABORATION · CLEAR PROJECT STAGES

09 / Before we begin

Clarity to decide.

Can the film be created before construction begins?+

Yes. This is a GMX specialty. Using plans, project information and references, we bring façades, amenities, interiors and surroundings to life before the first brick is laid.

What can the delivery include?+

The scope may include a 4K master, campaign formats, a landing page, digital experience, identity, music, sound design and organized files for your team.

How long does a project take?+

Timing depends on the scope, format and volume of deliverables. After the briefing, GMX provides a defined schedule with clear stages and checkpoints.

What is the first step?+

Tell us what you need to present and where the project stands. GMX reviews the details, clarifies the essentials and prepares a scope, timeline and proposal.

10 / Let’s talk

Your next launch
begins with direction.

Tell us where the project stands and what you need to present. GMX will review the details and recommend a format, scope and next steps.

  • Consistent direction across film, visualization and digital
  • Scope and stages agreed before production
  • Deliverables planned for your channels
New project / GMX Digital

Tell us what comes next.

Project, place and timing. We start with what you already know.

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GMX film